The Name In House Marketing:

As a salesman in my early years, I found a way past the excellent deflection secretaries, by first establishing the name of the person I needed and simple phone, explaining that I was Errol Taffe from in house marketing, I would be directed strait through.

so when I had my first web site in 1998 I registered the domain as In House Marketing. Witch gave me direct access to Maine corporate companies throughout the uk.